If you have a High Deductible Health Plan, that's Health Savings Account qualified, you'll notice that prescriptions are fully out-of-pocket.
Studies vary as to the efficacy of this, both in terms of satisfaction and use.
However, neither mention Walmart's $4 program. Why?
Because Walmart doesn't give a shit about selling you one $4 bottle of drugs. You're gonna drop a twenty at least when you hit the store. The Big Pharma company is still getting it's wholesale price, so they don't care either. Win, win, and you win, because you needed that case of gatorade and those really, really cool 6 dollar sunglasses.
Economics boys...please listen to the consumers.
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