Blue Shield of CA was my partner for years. They were not-for-profit, and I could get a human on the phone.
I keep hearing rumors that they are phasing Individual and Family Plans. Fine.
You'll be getting quote from Kaiser and HealthNet now at RuckingInsurance.com. IMHO, Kaiser will come ROARING back once Obamacare goes full force. They own their medical service providers, so they can effectively control costs.
This is not a slight to Blue Shield of CA. They've been getting booted at the bottom of the Ruck for years. Good on them for taking so much abuse for so long...